What’s the Belgian Waffle Franchise Cost in India? A Complete 2025 Guide

"Waffles are just pancakes with abs." Ever heard that one? 

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While it’s a funny take, the business of waffles is no laughing matter; it's serious dough! 

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If you have ever dreamt of owning a trendy food business that attracts foodies like bees to honey, you have probably considered the dessert space. 

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And when you think of popular dessert franchises in India, The Belgian Waffle Co. is a name that pops up almost instantly. 

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Did you know The Belgian Waffle Co. has grown its revenue from ₹85 crore in 2021 to ₹189 crore in 2024? 

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However, before you start picturing yourself surrounded by the sweet smell of success (and maple syrup), let's talk numbers! Specifically, let's break down the Belgian waffle franchise cost.

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From a Food Experiment to a Waffle Empire

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The story of The Belgian Waffle Co. is pretty cool! It all started in 2015 when founder Shrey Aggarwal, during his time abroad, had a lightbulb moment. 

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He realised that India, a land of countless desserts, was missing out on the joy of a crispy on-the-go waffle. He believed that ice cream shouldn't be the only go-to dessert choice.

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So, he brought the concept back home, and it was an instant hit! The Indians fell in love with these hot & crispy waffle sandwiches. 

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Today, The Belgian Waffle Co. is a giant in the Indian waffle scene, with over 602 stores across more than 199 cities. That's a lot of waffles being served every single day! 

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This rapid growth story is a testament to its popular menu and a solid franchise model that has attracted over 220 franchise partners.

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The Business Models: Kiosk vs. Café

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The Belgian Waffle Co. operates on a Franchise Owned, Franchise Operated (FOFO) model. This means you, as the franchisee, own and run the show, while the brand provides all the back-end support you need. They offer two primary models to fit different investment levels and locations: 

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1. The Kiosk Model

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Think of this as the compact grab-and-go version! It is perfect for high-traffic areas where people are looking for a quick and delicious bite.

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• Space Needed: Around 80 sq. ft. or more, ideal for mall food courts, busy market streets, or near college campuses. 

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• Staff: You will need about 2 to 4 people to run a kiosk efficiently.

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• Investment: The total Belgian Waffle franchise cost for a kiosk model is approximately ₹12 lakh. This includes a franchise fee of about ₹3.5 lakh and a setup cost of around ₹8.5 lakh.

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2. The Café Model

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This is the bigger, dine-in version where customers can sit down and enjoy their waffles. It allows for a more extensive menu and a complete café experience.

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• Space Needed: 200 sq. ft. or more to accommodate seating

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• Staff: Requires a slightly larger team of around 5 people

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• Investment: The total cost for a Belgian waffle café franchise is approximately ₹18 lakh, which is higher than other models. This breaks down into a franchise fee of ₹5 lakh and a setup cost of roughly ₹13 lakh.

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It's important to note that these are estimated figures. The final Belgian waffle franchise cost in different cities might vary slightly based on real estate prices and other local factors.

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Is the Belgian Waffle Franchise Profitable? 

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Alright, let's get to the most crucial question: Is the Belgian waffle franchise profitable? The answer is yes, it can be quite profitable!

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The brand boasts a relatively quick Return on Investment (ROI), typically estimated between 14 to 16 months for both the kiosk and cafe models. 

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This is quite impressive for the food and beverage industry. Here’s why:

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• Low Cost of Production: Flour, sugar, toppings (not too heavy on the wallet)

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• Premium Pricing: Customers are happy to pay more for quality waffles.

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• High Footfall Spots: Malls and busy streets bring consistent sales volume.

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The Belgian waffle franchise profit margin typically sits between 25% and 35%, depending on city rent and staff costs.

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Reasons to Own a Belgian Waffle Co. Franchise

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Interested in investing in a Belgian Waffle franchise but not sure if it is a good idea? Here are a few more reasons why this could be your golden ticket into the food business world:

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• Simple Operations: You do not need to be a Michelin-star chef. The brand provides standardised, easy-to-follow recipes and processes. Their specially formulated eggless batter and premium fillings ensure consistency and quality across all outlets.

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• Comprehensive Support: From helping you find the perfect location and designing the store to training your staff and providing marketing support, the company holds your hand throughout the process.

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• Strong Brand Recognition: The Belgian Waffle Co. is a well-established and loved brand across India. This means you have a ready customer base from day one.

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• A Menu People Love: From the classic Waff-Wich (waffle sandwich) in flavours like Nutella and Belgian Chocolate to innovative options like waffle cakes and sundaes, the menu is a crowd-pleaser. They even have healthier almond flour options and a range of shakes and coolers. 

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Your Step-by-Step Guide to Becoming a Waffle Boss

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Ready to start your journey? Here’s how you can get your own The Belgian Waffle Co. franchise:

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Step 1: Initial Inquiry

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Head over to their official website and find their ‘Franchise’ section.

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Step 2: Fill Out the Application

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You will need to fill out a franchise form with your personal and professional details.

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Step 3: Application Review

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The team will review your application to see if you are a good fit.

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Step 4: The Conversation

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If you are shortlisted, they will get in touch to discuss the nitty-gritty details, including the final Belgian waffle franchise cost.

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Step 5: Select Location

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You will work with the brand to identify and approve a suitable location with high foot traffic.

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Step 6: Seal the Deal

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Once everything is finalised, you have to sign the franchise agreement.

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Step 7: Setup and Training

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The company will assist with the store setup, and your staff will receive comprehensive training.

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Step 8: Grand Opening

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With the brand's support, you will launch your outlet and start serving up those delicious waffles.

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Documents Needed for Belgian Waffle Franchise Application

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You will need a standard set of documents to formalise the franchise agreement. Be prepared with:

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• Personal Documents: ID proof (Aadhaar Card, PAN Card, Voter ID) and Address Proof

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• Financial Documents: Bank statements for the last 6 months, ITR filings.

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• Property Documents: If you own the space, you will need the property papers. If it is rented, you will need the lease agreement.

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• Business Licenses: FSSAI license, GST registration, and other local municipal permits.

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Wrapping Up 

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Understandably, venturing into the food business can feel like a huge leap, but as we have seen, The Belgian Waffle Co. offers a pretty sweet landing spot!

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Yes, the initial Belgian waffle franchise cost is a significant figure that requires careful planning. However, it is helpful to see it not just as a cost, but as your all-in-one package to enter a thriving market. 

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If you are passionate about great food and have the drive to run your own show, this waffle franchise could be the perfect recipe for your entrepreneurial success.

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Frequently Asked Questions 

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1. What is the total investment for a Belgian Waffle franchise?

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You will need about ₹12 lakh for a smaller kiosk or around ₹18 lakh for a larger café. This investment covers everything from the franchise fee and store setup to your first batch of inventory to get you started.

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2. What is the expected ROI associated with a Belgian Waffle franchise?

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You can expect to make your initial investment back fairly quickly. Most franchisees see a full return on their investment (ROI) within just 14 to 16 months of launching their outlet, making it a financially attractive venture.

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3. Do I need prior experience in the food industry to open a Belgian Waffle franchise?

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Not at all! While having some food industry experience is a bonus, it is not an eligibility requirement. The company provides extensive training to you and your staff. In the end, a passion for quality and good business sense is more important.

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4. Who owns The Belgian Waffle Co.?

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The brand is owned and operated by Bloombay Enterprises Pvt. Ltd. It was founded in 2015 by Shrey Aggarwal, who had the brilliant idea to introduce these amazing on-the-go waffle sandwiches to the Indian market.

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