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Top 10 Direct Selling Companies in India

Pooja Mishra
July 4, 2025
 
Top 10 Direct Selling Companies in India

Table of Contents

    Modified On:

    July 4, 2025

    From Amway to Modicare—see which companies dominate India’s direct selling market in 2025, and how you can benefit from them.

    What is direct selling?

    Direct selling is a business model in India that involves individuals selling products or services directly to consumers. 

    This type of business model relies on a network of independent distributors who earn through personal sales and the recruitment of new sellers.

    Direct selling is common in the wellness, beauty, and home care sectors. Known companies like Amway and Vestige operate through the direct selling business model. 

    This business model offers flexible income opportunities but is regulated to prevent pyramid schemes under guidelines issued by the Ministry of Consumer Affairs.

    Let’s talk about the leading direct selling companies in India, their business sector, and their revenue. 

    Top 10 Direct Selling Companies in India

    1. Amway

    Founders: Jay Van Andel & Richard DeVos

    Year of Establishment in India: 1959 (1998 in India)

    Head Office: Gurugram, Haryana

    Employee Strength: 2500+ (India)

    Total Revenue: ₹8,000+ crore (India)

    Amway is a well-known brand in India, known for its range of beauty, health, and personal care products. With over 2500 employees and a wide range of products, it is a leading direct selling company in India.

    2. Vestige

    Founder: Gautam Bali

    Year of Establishment in India: 2004

    Head Office: New Delhi, India

    Employee Strength: 1,000+

    Total Revenue: ₹3,000+ crore (India)

    Vestige Marketing is a well-established brand with a strong emphasis on holistic well-being. It offers high-quality products that cater to health-conscious consumers.

    3. Herbalife Nutrition

    Founder: Mark Hughes

    Year of Establishment in India: 1999

    Head Office: Bengaluru, Karnataka

    Employee Strength: 1,200+

    Total Revenue: ₹1,300 crore (India)

    Herbalife primarily focuses on nutrition, weight management, and dietary supplements. Its emphasis is on health, fitness, and balanced nutrition. 

    4. Oriflame India

    Founders: Jonas & Robert af Jochnick

    Year of Establishment in India: 1995

    Head Office: New Delhi, India

    Employee Strength: 500+

    Total Revenue: ₹1,000 crore (India)

    Oriflame is known for its variety of skincare, cosmetic, and personal care products. This direct selling company in India focuses on natural ingredients and scientific innovation to combat beauty solutions effectively.

    5. Avon Products

    Founder: David H. McConnell

    Year of Establishment in India: 1996

    Head Office: Gurugram, Haryana

    Employee Strength: 600+

    Total Revenue: $2.8 billion (global)

    Avon is one of the most popular direct selling companies in India. The company focuses on empowering women entrepreneurs, which has led to its popularity in India.

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    6. Forever Living Products

    Founders: Rex Maughan

    Year of Establishment in India: 2000

    Head Office: Mumbai, Maharashtra

    Employee Strength: 400+

    Total Revenue: $2.6 billion (global)

    Forever Living specializes in aloe vera-based wellness and personal care products. It offers a range of natural health products that support health and well-being.

    7. Mi Lifestyle Marketing Global

    Founders: Undisclosed

    Year of Establishment in India: 2013

    Head Office: Chennai, Tamil Nadu

    Employee Strength: 300+

    Total Revenue: ₹1,000 crore

    Established in 2013, Mi Lifestyle Marketing has grown substantially in India. Its product range includes cosmetics, home care, wellness, and personal care products.

    8. Tupperware India

    Founder: Earl Tupper

    Year of Establishment in India: 1997

    Head Office: Gurugram, Haryana

    Employee Strength: 500+

    Total Revenue: ₹178 crore

    Tupperware is a household name in India. It is known for its innovative kitchenware and storage products. The company focuses on reusable containers and eco-friendly products. 

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    9. QNET India

    Founders: Vijay Eswaran & Joseph Bismark

    Year of Establishment in India: 1998

    Head Office: Bengaluru, Karnataka

    Employee Strength: 1000+

    Total Revenue: ₹500 crore

    QNET has made a significant contribution in India with its range of energy, wellness, and lifestyle products. 

    10. International Marketing Corporation (IMC)

    Founders: Satyan Bhatia & Ashok Bhatia

    Year of Establishment in India: 2007

    Head Office: Ludhiana, Punjab

    Employee Strength: 500+

    Total Revenue: ₹600+ crore

    IMC is an Indian direct selling company that was founded in 2007. The company focuses on indigenous and Ayurvedic products for wellness and personal care.