Gold is a feel good metal with both social and emotional values. Know why Indians invest in Gold on any auspicious day.
Can you picture an Indian wedding without the presence of Gold? The answer is a straight no, right?
Gold takes the centre stage at not only weddings, but festivals and auspicious occasions, like - Akshaya Tritiya, Dhanteras, Karva Chauth, Diwali, Makar Sankranti, Navratri and so on.
For us Indians, Gold is more than just a mere metal - holding strong emotional and social value. It's the 'feel good' metal.
Our desire for Gold is timeless, making it an essential part of every auspicious occasion. You can spot Gold everywhere - from a driver's wedding to the queen's crown.
There's just something about the warmth of gold that appeals to our need for comfort and nurturing.
Hence, It's no surprise why India is one of the world's largest gold consumers today.
In fact, even gifting gold is considered such an important part of auspicious days. Like weddings, which are projected to generate approximately 50% demand for gold just for gifting in marital rituals.
Gold is regarded as a lucky and pure metal, being used in religious rituals. It is used to embellish gods, making Indian temples one of the world's largest gold reservoirs.
Even a gold nugget or a box full of gold coins will never be a waste. It's worth rises as more people are willing to pay for it. This alluring metal can generate real wealth for its owners.
Despite the influx of diamonds, platinum, pearls, and even synthetic gold into the jewelry industry, Gold continues to reign supreme - a source of envy among neighbors and pride among owners.
Gold is a simple saving instrument - used by people of all economic levels. By purchasing even a gram of gold, one can save thousands of rupees! No other saving instrument provides the same level of flexibility.
Purchasing and gifting Gold has become easier than ever today - with so many options available in the market. The easiest, safest and most convenient option is Digital Gold. You don't even need to step out of your home to buy Gold. Buy it, Gift it, Invest in it - within seconds on the Jar app.
Enlighten yourself with the benefits and reasons why going digital is the smarter option when investing in Gold.
Buy Gold within seconds. Send it to your loved ones. Invest in this enticing metal that is deeply rooted in our society and has no limitations in terms of returns.