Akshaya Tritiya and Gold: What's the relation?

Akshaya Tritiya, also called Atchaya Thiruthi and Akha Teej, has become synonymous with buying gold. It will be celebrated on April 30, 2025.

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It is celebrated on the third day of the Shukla Paksha of the Indian month of Vaisakh. It is believed that this day is earmarked for a new start — whether it's a new event, construction, or business.

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Akshaya means “never ending”, which means that what begins on that day will continue to grow, and there will be fewer hurdles to progress. ‍

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Significance of Akshaya Tritiya

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On this auspicious day,

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• Lord Parasurama (the sixth incarnation of Lord Vishnu) took birth.
• Lord Ganesha and Ved Vyas started writing the "Mahabharata".
• Lord Krishna gave the Pandavas a bowl called 'Akshaya Tritiya', which was never emptied and provided unlimited food on request during the exile. 
• The Ganges River descended from heaven, and goddess Annapurna was born.
• Lord Kubera and Goddess Lakshmi, who prayed to Lord Shiva, received his wealth and the custodian position of wealth.
• For Jains, Tirthankara Rishabha’s one-year fast by drinking sugarcane juice came to an end.

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Since the word "Akshaya" means "never die", people believe that buying gold on the Akshaya Tritiya festival is lucky and guarantees unlimited wealth. 

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You must have seen people line up in long queues outside jewelry shops to buy gold, silver, and precious jewels on this day.

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The total gold volume sales touch the year’s peak all over the country.

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‍Auspicious time to buy gold on Akshaya Tritiya 2025

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The auspicious time to buy gold during Akshaya Tritiya will be from 06:10 AM until 12:34 PM on April 30, 2025. This period is also known as Shubh Muhurat.

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Over the past few years, during Akshaya Tritiya, there has also been a surge in digital gold purchases.

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This is not surprising given the ease of purchasing digital gold. It also provides you with all the investment benefits of gold while avoiding the hassle of storing physical gold.

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Unlike the past, when you could only buy gold in physical form (jewellery, coins, or gold bars), you now have the option to buy digital gold.

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Check out the list of items to buy on Akshaya Tritiya for abundant positivity and good fortune!

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What is Digital Gold?

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Digital gold is simply an alternative to physical gold. It is free from exchange rate manipulations and variations and allows the investor to easily trade throughout the world without actually touching physical gold.

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In India, you can buy digital gold through multiple apps and websites; however, only 3 gold companies keep your gold, namely Augmont Gold Ltd, Digital Gold India Pvt. Ltd. – SafeGold, and MMTC-PAMP India Pvt. Ltd.

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It is a safe, convenient, and cost-effective way of purchasing and investing in gold online that does not even require any additional storage and transportation expenses.

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The seller backs up every gram of gold in your account with real, physical gold in a safe vault in your name.

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This means that you are at no risk at any time. Your gold is safe even if the app you invested in disappears! You can even exit anytime you want. Isn't that a relief? 

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Although Akshaya Tritiya is an auspicious occasion to buy gold, there is no right time to buy this metal.‍

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Gold is a good investment for the long term, at any time of the year. So, go ahead and start investing in digital gold now on the Jar App.