Myntra started its journey in 2007 as a B2B venture for gifts, but has now transitioned into a full-fledged popular e-commerce platform. By 2012, Myntra had 350 Indian and international brands on its platform, and this number is still growing.
Myntra has become India’s best fashion, beauty and lifestyle portal with over 55 million active users every month, a dedicated social media following, a loyalty program dedicated to its most loyal customers and attractive offers and deals on its products. It is popularly known for its wide range of fashion, clothing, and accessories.
If you are a registered business owner looking to expand your business, you can register yourself as a Myntra Seller.
Here is all the information you need to know about being a registered Mynta Seller.
Who is a Myntra Seller?
A Myntra seller is a registered business or brand that lists its products on the Marketplace. Myntra lets you sell products across a range of categories, including fashion, footwear, accessories, personal care, beauty, and lifestyle.
Unlike Amazon or Flipkart, Myntra focuses on premium brands and high-quality products.
Eligibility to become a Myntra Seller
To be eligible to become a Myntra seller, you need to have-
1. Registered business
The business can be a partnership firm, a private limited company, a sole proprietorship firm, or a limited liability partnership.
2. GST Registration
The GST registration number of your business will be required.
3. Brand Ownership/Authorization
You need to show brand ownership documents (trademark certificate) if you are the brand owner or manufacturer. If you are a distributor, reseller, or importer, an authorization letter or a no-objection certificate (NOC) will be required from the brand.
Essential Documents Required to Sell on Myntra
Here is the list of documents you will need to register as a seller on Myntra
1. GST Certificate
2. Bank account details
3. PAN Card
4. Trademark and NOC
5. TIN or NOC
Products Eligible to be sold on Myntra
Now that you know what the eligibility requirements are, let's check what you can sell on Myntra.
Myntra mainly focuses on fashion-oriented products. Here is a detailed list of items that you can sell:
1. Fashionable Apparel
Mynta Selles offers fashionable and trending apparel online across a bunch of categories, which include men's wear, women’s wear, kids’ fashion, along with ethnic and casual wear, activewear, and more.
2. Jewellery and Accessories
Sellers have the opportunity to list a wide range of fashion accessories, both for men and women, on Myntra. These Accessories may include jewellery, a watch, a belt, sunglasses, and other trendy accessories.
3. Beauty and personal care products
Sellers specializing in skincare, haircare, makeup, fragrances, grooming kits and other wellness products can also list their products.
4. Sports and Active Wear
For many people, Myntra is a go-to e-commerce platform to shop for sports and activewear. These products may include gym wear, athleisure, sports equipment, and fitness gear.
5. Footwear
Amongst the fashion accessories, Myntra is also popular for footwear and offers a diverse collection of sneakers, formal shoes, casual footwear, ethnic shoes and sports shoes.
6. Premium Products
Myntra supports a wide range of branded products, including premium and luxury products.
7. Home & Living (Limited to Certain Sellers)
Items like Bedsheets, Towels, Curtains and other Home Decor items can be sold. To sell these items on Myntra, your products must meet their quality standards and brand guidelines.
Myntra Restricted Product Categories: What You Can’t Sell
Myntra sells a wide range of items, but there are a few items which are strictly prohibited; these are:
1. Illegal Items
Products that violate any laws or regulations.
2. Objectionable Content
Products containing offensive, illegal, or inappropriate material.
3. Inappropriate Content
Items with content that is deemed unsuitable for the platform
4. Healthcare Products
Products related to healthcare, including medicines and medical devices, are not permitted to be sold on Myntra.
Myntra Seller Fees and Charges
Myntra does not charge any onboarding fees, but all new sellers are required to pay a one-time growth enablement fee, which is deducted from future payouts on the platform. This fee is used to provide access to product listing ad credits worth 2x the growth enablement charge and partner insights platform in order to help sellers accelerate their growth.
Below are the 2 plans that Myntra offers to its eligible sellers:
| Plan | Fee Charged | Product Listing Ad Credits Given | Validity |
| Default Option | ₹15,000 | ₹30,000 worth of credits | 6 months |
| Enhanced Plan (Optional Upgrade) | ₹25,000 | ₹50,000 worth of credits | 6 months |
If you want to choose the ₹25,000 growth enablement plan, you should accept a separate document available on the Myntra Partner Portal before the store goes live on Myntra. Once you do that, a fee of ₹25,000 will be applied, and related benefits (higher ad credits) will be activated.
Note:- Before you launch as a seller, review Myntra’s latest fee policy on the seller's portal and then decide which plan you want to go for. Myntra can change or update the fee structure at any time. All the changes will be announced through the seller portal.
Myntra Seller Commission Charges
Myntra charges a commission fee on every transaction, along with supplementary charges for services such as packaging and logistics.
Myntra generally charges a commission ranging from 4% to 5% on products.
Here is an approximate commission rate list, category-wise:
| Product Category | Approximate Commission Rate |
| Clothing | 4-5% |
| Jewelry | 3-4% |
| Accessories | 3-4% |
| Home Décor | 3-4% |
| Beauty and Personal Care | 2-3% |
| Electronics | 1-2% |
| Footwear | 4-5% |
| Ethnic Apparel | 5-6% |
| Western Apparel | 4-5% |
Myntra Selling Mode
As a Seller, you are required to select a business model to fulfil your customer orders.
You can choose to opt for either or both of the options below:
1. PPMP: Pure Play Marketplace
Under this model, the sellers can store, pick and pack orders, while Mynta takes care of the logistics for order delivery and return.
Let’s see how this works-
- The customer places an order on the platform
- Seller fulfils order, performs QC & Packaging
- Logistics sorting followed by shipping happens in the Myntra hub
- Customer receives items from Myntra logistics or 3PL
- Seller receives returns. Which he accepts/ Rejects
- Bagging, as per the seller, happens
- Customer raises return request & hands over items to ML/3PL
This helps in timely dispatch as sellers can ensure timely delivery, and this will help them keep the order fulfillment rate high while having full control over the fulfillment process.
2. MSA: Myntra Smart Assist
MSA is a model where your inventory is stored, packed & fulfilled by Myntra from its own warehouses to the customers.
A few Benefits of this model are:
- Faster customer delivery results in faster payments
- Better quality checks leading to reduced defect rates
- Better Event vs BAU management by predicting & moving inventory closer to the customers
Although these 2 models are different, they have a few similarities:
The seller has complete control over pricing, discounting, growth & scalability.
Free of cost access to data insights & learning management tools
Myntra Seller Registration
Before you start selling on Myntra, there is a registration process that you need to follow. Here is a step-by-step guide on how to register-
Step 1: Visit the Myntra Seller Portal
Visit the Myntra Seller Portal and click on “Register Now”.
Step 2: Fill out the Application Form
Provide required information like your business name, contact information and category of the product you want to sell.
Step 3: Document Verification
Upload scanned copies of GSTIN certificate, cancelled cheque with your business name printed, brand authorization documents(if applicable), NOC(if applicable) and warehouse details.
Step 4: Verification and Onboarding
Myntra will verify the information and the documents provided. This process will take approximately 15 business days. Once your profile is approved, you will receive the login credentials for your seller account.
Myntra ORDER MANAGEMENT SYSTEM (OMS)
1. M-DIRECT/ MYNTRA DIRECT
Myntra used its own order Management System (OMS), with its primary seller-facing feature, which is M-Direct. This OMS is to manage orders, inventory and fulfillment.
2. THIRD PARTY API
You have an option to choose a third-party API. This API will be funded and managed by you. A few of them are Increff, Browntapem Unicommerce, etc.
Using the third-party API will enable you to have centralized control over inventory and orders across all your platforms.
From the above 2 Order Management Systems (OMS), choose the one that best suits your needs. Whichever model you choose, there will be a few things which will remain similar between these 2 models:
- Forward & Reverse Order flow will remain the same
- Same commission, logistic charges, and claims process in case of dispute
- Payments & settlements will also happen at the same time
- Operational Reports & Data Insights will remain the same
Prerequisites for Operational Readiness
Before you start selling, make sure you have the following things ready-
1. Infrastructure Requirements
- Thermal Printer: This is required for printing shipping labels and tax invoices
- 4×6 inch Barcode Labels: Required for Single barcode labels for packaging
- Barcode Scanner: To pick and sort the products efficiently
2. Packaging Requirements
If packing orders at your location, you must use Myntra-approved paper-based packaging from authorized vendors.
3. Cataloguing Requirements
Learn Myntra’s cataloguing rules via Partner University
Upload your product catalogue to the Partner Portal
Wait for Myntra’s approval of your catalogue
Upload inventory to go live and start selling.
Top Strategies to Grow on Myntra
1. Stand Out with clear Cataloging
Use Myntra Assured Shoot Program & Video Cataloging Services to present your products with high-quality visuals to boost conversion.
2. Gain Business Insights
Myntra provides the Partner Insights tool to get the following insights for free-
- Your target customers
- Smart pricing and discount strategies
- Product performance & improvement areas
3. Monitor Competitors
Track Market trends and benchmark against top competitors. These insights will be available for free on the partners' portal.
4. Market Your Products
Boost your visibility through Product Listing Ads, Banners, and more. You can leverage Myntra’s marketing tools to reach the right audience.
5. Get Account Management Support
Get dedicated account management support by opting for your Account Management Services for a nominal fee.
A Few bonus tips
6. Use High-Quality Product Photos
When it comes to buying a fashion product, everyone will go for a picture first. Make sure the picture is:
- Professionally shot with good lighting.
- Displayed from multiple angles, such as front, back, and close-ups.
- Worn by models when possible to give a sense of fit.
These photos shot in real-world settings can help boost conversions on your online store.
7. Include Clear Size Charts
Fit-related returns are common issues in fashion. To reduce the chances of returns and improve customer satisfaction:
- Provide detailed size charts with measurements in inches/cm.
- Highlight model specifications and the size they’re wearing.
8. Optimize Product Descriptions for Fashion
Your product title and description should:
Use searchable keywords, such as “cotton kurti for women” or “men’s Shirt.” You can find keywords easily with AI tools and Google to find what products the audience is searching for.
Include material, fit type (slim, regular, relaxed), wash care, and styling tips.
You can convey the story behind the product, for example, “Perfect for festive evenings” or “Designed for everyday comfort.” You can use AI tools to write engaging product descriptions that help you increase your product sales.
9. Tell Your Brand Story
Fashion is emotional because shoppers on Myntra look for more than just price. They value story, style, brand and meaning. Let your brand identity speak through your:
10. Invest in Packaging
Good packaging is valued. Make sure the packing is:
- Clean, crease-resistant packing for clothing
- Branding elements like tissue paper, thank-you notes, and QR codes linking to your brand page
- Ensuring items arrive ready-to-wear and undamaged.
Conclusion
Overall, selling on Myntra is a smart move for brands that want visibility and growth. With quality products, good cataloging, and an effective strategy, you can unlock huge opportunities on India’s leading fashion marketplace.
If you're a business owner looking to simplify your financial planning, you can also download the Jar App for smart money tools and daily savings.
