Decoding Kusha Kapila’s Net Worth: From Fashion Editor to Digital Star

Author Pooja Mishra
Date Sep 19, 2025
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Decoding Kusha Kapila’s Net Worth: From Fashion Editor to Digital Star

Kusha Kapila is a widely known comedian, actress, and social media influencer. She gained prominence with her humorous online videos and her unforgettable “Billi Maasi” character. 

Kusha began her social media journey with comedic videos that mocked South Delhi girls and aunties, and soon became an internet sensation. Her funny and relatable videos quickly gained her a wide following on Instagram. 

Let’s discuss Kusha Kapila’s rise to fame and how much she earns from her digital career. 

Kusha Kapila Net Worth 2025

As of 2025, Kusha Kapila’s net worth is estimated at ₹20 crores. Her Instagram account boasts upto 4.3 million followers (as of Sep 19, 2025). 

Kusha started her journey as a fashion editor, but life had other plans for her. She has since become one of the most famous social media influencers and is now a Bollywood actress too.

Her net worth stems from various sources, including social media posts, brand collaborations, acting projects, hosting shows, and entrepreneurship. 

Before becoming a social media influencer, Kusha worked as a fashion editor at Times Internet at iDiva. She graduated from the National Institute of Fashion Technology (NIFT).

Kusha Kapila’s Sources of Income

Let’s break down Kusha’s net worth based on income sources:

Social Media/Instagram

According to several reports, Kusha Kapila earns upto ₹2 lakh per sponsored Instagram post. The reports estimate her annual social media earnings at around ₹45 lakh.

Acting Projects

Ever since her growing popularity on social media, Kusha Kapila has also attracted filmmakers in the industry who want to collaborate with her for acting projects. 

While exact data regarding her earnings through acting is unknown, it is fair to assume that these projects only add to her overall net worth profile. 

She has been featured in several movies, TV shows, and web series, such as: 

  • Ghost Stories, Netflix
  • Behensplaining, YouTube
  • Go Fun Yourself, Voot
  • LOL - Hasee Toh Phasee, Amazon Prime Video
  • Case Toh Banta Hai, Amazon Mini TV
  • Masaba Masaba, Netflix
  • Plan A, Plan B (Movie)
  • Minus One, Amazon Prime Video
  • Selfiee (Movie)
  • Thank You For Coming (Movie)
  • Sukhee (Movie)
  • Dehati Ladke, Amazon Mini TV
  • Ishq Vishk Rebound (Movie)
  • Life Hill Gayi, JioHotstar
  • Saali Mohabbat (Movie)
  • Behan Darr Gayi Naa, JioHotstar
  • Vyarth, YouTube

Check out the richest YouTubers in India.

Hosting Gigs

As a popular internet figure, Kusha has also hosted several reality shows. She co-hosted Comicstaan Season 3 and appeared as a jury guest on Koffee With Karan Season 7.

She also appeared as a guest on Lallantop’s YouTube channel, where she opened up about her personal life, struggles, and more.

Her earnings from hosting and reality show gigs have not been disclosed. However, given the fame and popularity of these shows, it is likely that she earned a significant amount for each of these projects. 

Explore all about the richest comedians in India.

Business Ventures

In March 2025, Kusha Kapila joined Vimarsh Razdan and Ghazal Alagh as the co-founder of UnderNeat, a premium women’s innerwear and shapewear brand. 

Kusha utilised her social media presence to run a month-long brand campaign ahead of its launch, which helped build trust, intrigue, and engagement among her followers. 

Cover Shoots

Kusha’s steadily growing popularity has also given her the privilege of gracing several prestigious magazines’ covers. She has been featured in several popular magazines, such as: 

  • Harper’s Bazaar India, 2019
  • HT Brunch, 2021
  • Cosmopolitan, 2022
  • Featured Forbes’ W-Power List, 2022

Automobile Collection

Reports suggest that Kusha Kapila has a passion for cars and bikes. Here are some of her collections: 

  • Mercedes-AMG
  • TATA Punch SUV
  • BMW bike
  • Royal Enfield bike

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FAQs about Kusha Kapila

1. Why is Kusha Kapila so famous?

Kusha Kapila is famous for creating funny and relatable videos on Instagram and YouTube. She shot to fame with her hilarious character, Billi Maasi, and her comedic take on South Delhi aunties and girls’ accents.

2. How much does Kusha Kapila earn?

According to several reports, Kusha Kapila earns around ₹2 lakh per Instagram post. Her net worth is estimated to be around ₹20 crore, owing to her social media fame, acting gigs, and brand collaborations.

3. Is Kusha Kapila in a relationship?

No, Kusha Kapila is officially single. She has separated from her ex-husband, Zorawar Ahluwalia.

Pooja Mishra

Author

Pooja Mishra

With a background in Law, Pooja Mishra transitioned into SEO content writing, driven by a passion for storytelling and research. Specializing in topics like fintech, gold, jewellery, and global financial news, Pooja brings a unique perspective to every piece. Currently writing for Jar and Nek, she aims to inform and engage readers with insightful and well-researched content.