Rapido Food Delivery: Is it the Next Big Thing?

Rapido is officially entering the food delivery market and is ready to disrupt the duopoly of Zomato and Swiggy. As per reports, Rapido is branding its food delivery service as “Ownly”.

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The bike-taxi service company is set to make its grand entry with a no-commission and customer-friendly model challenging big names like Swiggy and Zomato. 

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According to reports, Rapido will charge a nominal fee of ₹25 on orders up to ₹400 and ₹50 on orders above ₹400. These charges will be a flat fee that will be deducted from the order value, which will be paid to Rapido by the restaurant. 

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Will Rapido Food Delivery Be Successful?

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There is a lot of chatter about Rapido’s bold move to enter the food delivery market. Many analysts feel that it could be unsuccessful like many other companies that have tried to enter the duopoly market and failed in the past.

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A few years ago, Coca-Cola’s ‘Thrive’ tried to enter the market but failed and had to shut down its service.

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However, Rapido has already proven its ability by disrupting the cab service industry and becoming a competitor to giants like Ola and Uber. 

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Furthermore, Rapido is not entering the market as just another competitor. It plans to disrupt Swiggy and Zomato’s duopoly by providing cheaper delivery options. 

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Unlike Swiggy and Zomato, Rapido aims to not charge higher prices for meals online. It has become a common practice for apps like Zomato and Swiggy to overcharge for food items online, while their offline menu prices are comparatively cheaper.

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In its proposal, Rapido said,

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“We will only be looking to work with partners who can commit to this stand of honest pricing.”

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It also added, 

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“Every person should have the luxury of choice and the ability to order a reasonably priced meal."

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How will Rapido earn money?

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That’s what you’re thinking, right? Rapido has answered that question. 

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“We hope to bring delivery costs down across the industry… Once we have brought about real structural change in delivery prices, we will look to charge a flat subscription fee from restaurants. We will always remain zero commission.” 

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Its strategy is quite smart and consumer-friendly. This way, there will be more customers using Rapido’s delivery services, which will help them grow their business further. 

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Furthermore, to tap into a market of new customers, it aims to bring in consumers who prefer cheaper options online. It has mandated its restaurant partners to offer meals capped at ₹150 and below.

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What does it mean for the customers?

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This is undoubtedly very exciting news for common people like us. While Rapido’s latest delivery service will give users a cheaper option for ordering food online, it will also force Zomato and Swiggy to offer discounts and lower their prices as well. 

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Rapido’s food delivery app could definitely change the landscape of the food delivery industry. It remains to be seen how well it would deliver on its promise. 

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