India has one of the richest jewellery traditions in the world. From traditional-style temple jewellery to heirloom pieces and contemporary modern designs, there's a lot to explore.
Jewellery is worn by Indians, not only during occasions but also as daily wear pieces for long hours. Choosing the right brand becomes essential to ensure you get the top quality, purity, and value for your jewellery.
Before buying, it’s also a good idea to check the Gold price today, as prices fluctuate daily.
In this article, we will be listing the top jewellery brands in India, which will help you make a well-informed decision about the jewellery brand you should be going for while purchasing jewellery.
India’s Top Jewellery Brands
1. Tanishq
Founded: 1994
Owned by: Tata Group
Presence: Pan-India + Online
Tanishq is one of the most trusted jewellery brands in India. Known for its ethical sourcing, purity assurance, and transparent pricing, it has become a popular choice for indians.
It is a popular choice for bridal and fine jewellery buyers who value long-term trust, certified gold, and contemporary yet traditional designs.
Why go for Tanshiq:
- 100% BIS hallmarked gold
- GIA/IGI-certified diamond
- Premium bridal and festive collection
- Exchange and buyback policies
Best for: Bridal jewellery, premium gold jewellery, trust-first buyers
2. Malabar Gold & Diamonds
Founded: 1993
Presence: India, the Middle East, the USA, the UK
Malabar Gold & Diamonds is one of the largest jewellery retailers globally. The brand is known for its wide price range, transparent pricing and extensive collection, which includes both traditional jewellery and modern jewellery.
Why go for Malabar:
- Transparent gold rate pricing
- Extensive gold, diamond, and platinum collections
- Jewellery savings schemes
- Strong regional design focus
Best for: Wedding jewellery, value-for-money purchases
3. Kalyan Jewellers
Founded: 1993
Presence: Pan-India + International
Kalyan Jewellers is known for region-specific jewellery designs, which reflect India’s diverse cultural heritage. The brand emphasizes transparency, purity assurance and customer education, because of which it is a popular choice for families looking for wedding and ceremonial jewelry.
Their everyday collections focus on secure fittings, smooth finishes, and wearable designs which are comfortable to wear for long hours.
Why go for Kalyan Jewellers:
- BIS hallmarked gold
- Certified diamonds
- Traditional and temple jewellery collections
- Strong emphasis on transparency
Best for: Traditional and regional bridal jewellery
4. Joyalukkas
Founded: 1987
Presence: India, the Middle East, the UK, the USA
Joyalukkas is a popular jewellery brand in South India, and parts of the UAE, UK and USA. It focuses on luxury and bridal jewellery.
It is known for its luxurious bridal collection and fine craftsmanship. The brand is preferred by people who are looking for elegant, high-end jewellery.
Why go for Joyalukkas:
- Premium gold and diamond jewellery
- Elegant bridal collections
- International retail presence
- Reliable resale policies
Best for: Luxury jewellery and bridal wear
5. PC Jeweller
Founded: 2005
Presence: Pan-India
PC Jewellers has around 80 stores across 66 cities. It is a popular name in North and central India. The brand offers competitive pricing and modern jewellery designs.
It is known for its wedding and engagement jewellery offering, custom designs, and diamond-heavy collections. It combines luxury looks in affordable price ranges.
Why choose PC Jeweller:
- Certified diamonds
- Affordable pricing compared to premium brands
- Lightweight and contemporary designs
Best for: Diamond jewellery, budget-conscious buyers
6. CaratLane
Founded: 2008
Owned by: Tata Group (majority stake)
Caratlane is a modern jewellery brand that caters primarily to young professionals and first-time jewellery buyers.
It is popularly known for its lightweight designs for daily wear and gifting, transparent pricing and seamless online and offline shopping experience.
Why go for CaratLane:
- Trusted brand
- Modern and minimalistic designs
- Transparent pricing
- Strong online and offline presence
Best for: Daily wear jewellery, gifting
7. Bluestone
Founded: 2011
Business Model: Online-first
Bluestone is a popular online jewellery brand offering contemporary designs and digital convenience.
Bluestone is an online-first jewellery brand. It offers contemporary designs and convenience for buyers, as it provides home trials. It is convenient for users who prefer browsing jewelry online and not visiting stores.
Why go for Bluestone:
- Try-at-home feature
- Certified diamonds and hallmarked gold
- Clean, modern jewellery designs
Best for: Online jewellery buyers, modern styles
8. Senco Gold & Diamonds
Founded: 1938
Presence: Strong in East India + Pan-India expansion
Senco Gold & Diamond is a heritage brand and has around 164 stores across India. It is one of the fastest-growing jewellery brands in eastern India, specifically.
It is known for its traditional craftsmanship, bridal jewellery collectionand competitive pricing, which makes it a trusted choice for wedding and festival wear.
Why go for Senco Gold & Diamond:
- BIS hallmarked gold
- Wide range of traditional and bridal jewellery
- Competitive pricing
Best for: Traditional gold jewellery and wedding collections
9. Tribhovandas Bhimji Zaveri (TBZ)
Founded: 1864
Presence: Pan-India
Tribhovandas Bhimji Zaveri, popularly known as TBZ, is one of the oldest and most respected jewellery brands in India. Its daily wear collection focuses on comfort, balance, and certified purity, making it suitable for buyers who value heritage design while needing jewellery that fits perfectly in their everyday life.
Why go for Tribhovandas Bhimji Zaveri:
- Strong focus on purity and certification
- Elegant gold and diamond jewellery
- Heritage brand trust
Best for: Heritage jewellery buyers, daily wear gold jewellery
10. PNG Jewellers
Founded: 1832
Presence: Strong in Maharashtra + expanding
PNG Jewellers is a legacy brand with deep roots in Indian jewellery traditions, especially in Maharashtra. Known for its strong purity standards and traditional bridal jewellery, the brand enjoys high trust among customers seeking culturally rich and authentic gold jewellery.
Why go for PNG Jewellers:
- Trusted purity standards
- Traditional and bridal collections
- Strong regional reputation
Best for: Traditional and wedding jewellery
What to Look for While Choosing a Jewellery Brand
When selecting a jewellery brand, keep these factors in mind:
1. Gold Purity & Certification
- Look for the BIS hallmark on gold jewellery
- Diamonds should be IGI or GIA certified
2. Transparent Pricing
- Clear breakup of gold cost, making charges, and GST
- Alignment with the daily gold price
3. Buyback & Exchange Policies
- Higher resale value
- Easy exchange during upgrades or weddings
4. Design Variety
- Traditional vs modern designs
- Bridal, daily wear, or investment-focused collections
5. Brand Trust & Reviews
- Years in business
- Customer reviews and service quality
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FAQs
Which is the most trusted jewellery brand in India?
Tanishq is widely regarded as the most trusted jewellery brand due to the Tata Group's backing and transparent practices.
Which jewellery brand is best for wedding jewellery?
Tanishq, Malabar Gold, Kalyan Jewellers, Joyalukkas, and Senco Gold are excellent choices for bridal jewellery.
Are online jewellery brands safe in India?
Yes. Brands like CaratLane and Bluestone offer certified jewellery, secure delivery, and return policies.
Which brand is best for daily wear jewellery?
CaratLane and Bluestone are ideal for lightweight, modern daily wear jewellery.
Does jewellery hold good resale value?
Yes, especially when purchased from reputed brands offering strong buyback and exchange policies.
