For someone who is looking to expand their business and invest in the jewellery industry, Kalyan Jewellers can be a good opportunity to invest.
Kalyan Jewellers, in FY2024, has hit ₹18,548 crore with 277+ showrooms. India’s ₹6.96 trillion jewellery market is growing fast and is projected to reach $124.7 billion by 2030.
About Kalyan Jewellers
Kalyan Jewellers was founded in 1993 by T.S. Kalyanaraman and has been growing since then. It is a Public Limited Company (Listed on NSE & BSE) which has its headquarters in Thrissur, Kerala, India.
It has over 250 stores worldwide (India and the Middle East). Other than India, it has its presence in major countries like the UAE, Qatar, Kuwait, Oman, and Bahrain. Pan-India, with focus on South + expanding in North & East.
It has a distribution network all over India, with a focus on the South, which is also expanding in the North and East.
It specializes in Bridal Jewellery, Men’s Jewellery, which is majorly into gold, diamond, Precious Stones, and Uncut Diamonds.
Kalyan Franchise costs around ₹40 lakh to ₹3 crore and returns and an ROI of 15%- 22% which is higher than the industry average of 12%-15%.
Types of Franchise Model offered by Kalyan Jewellers
Kalyan Jewellers has 2 types of outlets
Premium Showroom Franchise
The premium showroom franchise by Kalyan Jewellers is beneficial for people who want to build a major retail location for Kalyan. These are large physical outlets which aim to deliver a premium buying experience for the customer.
They are situated in large and busy commercial zones and where there is a higher footfall. These stores offer all the products and services, including their high-end collections and offer a premium buying experience to customers.
- Investment Required: ₹40 lakh to ₹3 crore
- ROI: 15%-22%
- Area requirement: 2,500-5,000 sq. ft.
- Location Suitability: These are supposed to be in the Prime commercial zones, upscale shopping areas and major market hubs.
- Staffing: 12-20 staff members, including sales professionals, gemologists, security officers, and management personnel.
My Kalyan Mini Outlet
With a focus on reaching semi-urban and rural areas, the company has come up with a “My Kalyan” initiative.
Through these “Mini stores”, Kalyan Jewellers aims to provide support to its customers through multiple services, including enrollment in gold purchase plans, as well as payment collection and issue resolution services and both scheme updates and showroom collection information.
Key pointers you should know about Kalyan Mini Stores-
- Investment required: Less than the full Premium Outlet(not disclosed)
- ROI: The store breaks even within 24-30 months due to lower investment. The full recovery of the investment takes 4-6 years.
- Area requirement: 500-800 sq. ft.
- Location Suitability: Ideal for tier 2 or 3 cities, emerging markets, residential areas and locations where other large jewellery showrooms are not present.
- Staffing: 3-5 Employees are responsible for operations, customer service and sales.
Eligibility Criteria
To get a Kalyan Jewellers franchisee, there are certain conditions a company needs to fulfil. Most of the general requirements are mentioned below:
1. Finances: This is needed for the initial investment. Investors must have enough money to cover the franchise fee of ₹40 lakh to ₹3 crore, store startup cost, inventory and a year of working capital.
2. Business Experience: Although jewellery industry experience is not required for an investor, good management skills, business acumen, as well as knowing the local market are good to have.
3. Space requirement: This is the outlet size required. Minimum Area for a premium Kalyan jewellery store is 2,500-5,000 sq. ft. carpet area, while for My Kalyan Mini Outlet it is 500-800 sq. ft.
4. Documentation: All the necessary legal and financial documents, including proof of funds, identity verification, and business history, would be required.
Kalyan Jewellers Franchise Cost
The Overall Franchisee fees of Kalyan Jewellers are around ₹50 Lakh to ₹1cr. Let’s understand the breakdown of this cost:
| Cost Component | Description | Estimated Cost (INR)₹ |
| Franchise Fee | To operate under the Kalyan Jewellers brand and business model. | ₹ 10 Lakh |
| Store Establishment Cost | This is the cost of setting up the outlet, which includes the interior, signage, and other infrastructure. | ₹ 20-40 Lakh |
| Initial Inventory | Cost of stocking exclusive jewellery and products. | ₹ 50 Lakh - ₹ 5 Crore |
| Working Capital | The cost required to cover the cost of the business, until the business becomes profitable. | ₹ 5-10 Lakh |
| Royalty Fee | A fee for ongoing support, marketing and branding | 4% |
| Franchise Agreement | Valid for 10 years | - |
| Miscellaneous Expenses | Expenses for salaries, insurance, licences and permits | ₹ 2-5 Lakh |
The franchise offers a profit margin of 15%-22%, which can be recovered in 2-3 years.
Also, check out Zepto Franchise Cost 2025
Factors Influencing the Cost of Franchising
The above cost may vary based on the following factors:
1. Location: Renting up a space in a prime location(in a metropolitan area) can be expensive and can add to the cost. Whereas, in tier 2 or 3, the cost might be low.
2. Store size: A larger showroom will incur more cost of construction, decoration, interiors and stocking the inventory.
3. Inventory: The Amount of inventory will vary based on the size and location of the showroom, if it is a “premium kalyan store” or a “My Kalayn Mini Store”.
Kalyan Jewellers Franchise Model
Kalyan Jewellers Franchisee operates on the FOCO Model, which means Franchisee Owned Company Operated model. Here is how the FOCO model functions in the case of Kalyan Jewellers-
1. Ownership: The franchisee invests in the store and becomes the owner of the business.
2. Operations: Kalyan Jewellers take the responsibility of completely operating the store. This means they take care of the staffing, inventory management, sales and customer service.
3. Employee cost: For Metro cities, 22-25 employees are appointed by Kalyan Jewellers, for Non-metro cities, 17-20 employees are appointed. All their expenses, which include their salary, incentives, lodging, food and other things, are taken care of by the company. The franchisee only has to pay for the housekeeping and the security guards.
4. Expenses are split: The company covers the staffing, operational and promotional expenses; the franchisee only has to bear the electricity bills, packaging, stationery, insurance, and other general store running costs.
5. Sales and Purchase: The sales and Billing are done in the name of the franchisee.
This FOCO model ensures that the franchisee focuses on investment and customer relationships while the company focuses on running the daily operations.
How is the Kalyan Jewellers Model different from the Tanishq Franchise Model?
Now you know about Kalyan’s FOCO model, let’s also understand Tanishq’s FOFO Model and how it is different-
| Factor | Kalyan Jewellers | Tanishq |
| Model | FOCO (Company Operated) | FOFO (Franchise Operated) |
| Investment | ₹20-40 Cr | ₹15-30 Cr |
| Risk | Low (Fixed Returns) | High (Variable Returns) |
| Inventory Ownership | Company-Owned | Franchise-Owned |
| Margins | 5-6% (Fixed) | 6-12% (Variable) |
| Control | Kalyan manages operations | Franchisee manages operations |
| Brand Positioning | Middle-Class & Tier 2-3 | Premium & Urban |
Steps to Apply for a Kalyan Jewellers Franchisee
Now you’ve got all the information you need to start to apply for the franchisee, here is the step-by-step process-
Step 1- Submit the Application: Complete the franchise application on the Kalyan Jewellers website.
Step 2 - Eligibility Check: Kalyan Jewellers will verify the applicant's financial background and business experience.
Step 3 - Documentation: Provide all the necessary legal and financial documents, which will include the proof of funds, business history and identity verification.
Step 4 - Franchisee Agreement: Once the Approval is done, the company will send out the agreement, which you will have to sign. This agreement will mention the terms and conditions, responsibilities and obligations for both parties.
Benefits of Choosing a Kalyan Franchise in 2025
There are several advantages associated with choosing a Kalyan Jewellers Franchise:
1. Brand Recognition: Kalyan Jewellers has been in India for decades and has a strong presence in the market. Joining this franchise will mean getting the benefit of recognition and trust.
2. FOCO Model Advantage: The company operates on the FOCO model, by which the company handles the operations and inventory, which reduces the stress of the franchisee owner.
3. High-Growth Industry: The jewellery sector is expected to grow steadily, driven by weddings, festivals, and rising disposable income.
4. High-Profit Potential: The jewellery industry is lucrative, and Kalyan Jewellers offers revenue-sharing model where franchisees receive 96% of the revenue generated and the profit margin typically ranges from 18% to 25%.
5. Global Recognition: Kaylan Jewellers is recognised globally as it has Bollywood icons and global ambassadors endorsing the brand.
6. Training and Support: Kalyan Jewellers Franchise provides extensive training and ongoing support to its franchisees, ensuring they have the necessary skills and knowledge to succeed.
7. Strong Supply Chain Network: The company has a great supply chain network, ensuring the timely delivery of high-quality products and minimising inventory costs.
8. Customer-Centric Approach: Kalyan Jewellers Franchise in India focuses on providing exceptional customer service, building strong relationships with customers, and driving repeat business.
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Conclusion
Investing in a Kalyan Jewellers franchise requires a premium showroom setup costing ₹40 lakh to ₹3 crore or more, depending on location and investment. Major expenses include franchise fee, store setup, and a large initial inventory.
Partnering with a trusted and established brand like Kalyan Jewellers offers strong potential for high returns due to its reputation, proven business model, and ongoing support.
While the initial investment is substantial, India’s high demand for jewellery and Kalyan’s strong market presence make the opportunity attractive for investors with financial capability and business acumen.
With careful planning and strong operational focus, a Kalyan Jewellers franchise can be a rewarding and profitable business venture.
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FAQs
How much does a Kalyan Jewellers franchise cost?
The overall Kalyan Jewellers franchise cost in India is estimated to be between ₹40 lakh to over ₹3 crore. This cost includes store setup, initial inventory and working capital.
What is the profit margin of Kalyan Jewellers?
Reported net profit margins for a Kalyan Jewellers franchise can be between 8%-15% gross margin of sales.
What is the minimum investment in Kalyan Jewellers?
A minimum investment of ₹40 lakh to ₹1 crore is needed to set up a Kalyan Jewellers franchise.
What is the Kalyan Jewellers Franchisee model?
Kalyan Jewellers operates on the FOCO (Franchisee-owned, company-operated) model, where the business will invest in the store inventory, operations and the branding and marketing.
This allows the franchisee to focus on customer relationships and other aspects of the business, while benefiting from the brand name and reducing operational costs and risks.
